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How AI Can Help Communicators Tell Stories on Video

Kareem Farid  Dec 03, 2018

This article was originally published by PR News.

If you had the choice between reading a report or watching a short, comprehensive video of the same information, what would you choose? Most of us would pick the video.

As we know, 80 percent of all consumer internet traffic soon will consist of video content. What’s driving that traffic and the consistent growth in video consumption over traditional text?

Imagery’s Advantage

Sometimes words are not enough. On the surface, imagery is consumed more quickly than text, which allows for learning more in a shorter amount of time, or spending less time learning one thing. Visuals foster empathetic connections with consumers and easily create a sense of community.

The challenge of this transition in the media landscape and audience experience is for communicators to quickly and efficiently create videos that can be delivered through various platforms in different formats.

Creating Videos Efficiently

For a human to create different versions of a variety of videos takes a large amount of time, and with that, money. In addition, to keep up with so many videos pertaining to relevant industry information, an agency will need all hands on deck developing scripts, producing and then editing these videos.

Over the past few years, content-creation techniques and tools have been rapidly changing. Smartphones have democratized content creation, putting mobile studios in everyone’s pocket.

Enter AI

In the communications world, agencies and in-house teams strive to empower staff to be creative and seek innovative ways to develop content. But even the best phones and DSLRs require editing and creative resources to stitch compositions together and develop a compelling story. This remains an expensive process, even in the most streamlined editing suites. Editing innovation hadn’t kept up with capturing innovation. Well, at least not before the introduction of artificial intelligence-produced videos.

With the assistance of human creativity, AI now has the capacity to produce automated videos efficiently. The premise behind AI video creation is that a human writes a text script that AI technology can pair with interesting short video content.  AI software can discern the communicator’s text and through machine learning rules and feedback, it can adapt and pair relevant video content and produce an automated VO or text on screen to illustrate and tell the story.

Some PR firms and brands already are experimenting with different tools and platforms to facilitate storytelling.

Humans Retain Creative Control

When experimenting with AI video, communicators may debate their level of trust in machines being able to do a good job of channeling a brand’s intended message. Communicators, however, remain in command of the video’s voice as they control the story told through the text of the script, which triggers AI to complete the relevant content creation.

Humans will always be necessary in these communications processes because they are the visionary and emotional drivers. Technology allows humans to spend more time being creative and bold, focusing on what really matters in the communications industry-the story and how it’s being told.

AI video is the perfect combination of human and machine capabilities to get the best out of both. It can be daunting to take the plunge into waters that are changing communications’ landscape, but to be agile and stay ahead companies must move quickly to reach, engage and collaborate with strategic audiences.

Kareem Farid to discuss SM for good at the Social Media Summit Dubai December 2018

I’m glad to announce I’ll be speaking at Social Media Summit MENA  in Dubai. The summit will take place on 5th & 6th December 2018 at Ritz Carlton DIFC.

In the fast pace age we live in, social media has become a necessity to keep up with everything around us.
It has also become extremely commercial but we forget that behind the screen there are real people managing this.
Now more than ever, there is a pressing need to motivate, encourage and empower these individuals to underline our efforts within the Social Media For Good framework.
In this session, Kareem Farid will highlight his story, insightful information on best practices and life experiences he encountered over the years.

Today is a special day for me as much as it’s for my best friend @ahmed3atef1 and the one and only @kkolker who’s friendship is precious for me. You both have a special place in my heart and I love you more than Trump’s love to twitter. 😂 Looks like it’s the 2nd of July’s magic 😅 enjoy the day and wish you a year full of happiness, achievements and success.

Today is a special day for me as much as it’s for my best friend @ahmed3atef1 and the one and only @kkolker who’s friendship is precious for me.

You both have a special place in my heart and I love you more than Trump’s love to twitter. 😂

Looks like it’s the 2nd of July’s magic 😅 enjoy the day and wish you a year full of happiness, achievements and success.

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As most of my friends know, I’m addicted to buying and testing electronic devices. Not only that but also I’m emotionally attached to my gadgets. I believe that whatever happened, I’ve to be loyal to my devices. They never made me disappointed. Of course, sometimes I was frustrated, other times I was totally mad at them because of their mistakes, but it’s like any other relationship. It has ups and downs and by the end of the day we respectively dealt with each other. After they become too old and have to retire, I decided to give them a respectful retirement. I believe he best way to do that is participating in #eCycleDubai initiative by @dubaiinternetcity @averda @uber_uae @dubaiinternetcity @dubaisciencepark . Now, I’ll be saving the environment and giving the devices the retirement they deserve.

As most of my friends know, I’m addicted to buying and testing electronic devices. Not only that but also I’m emotionally attached to my gadgets.

I believe that whatever happened, I’ve to be loyal to my devices. They never made me disappointed. Of course, sometimes I was frustrated, other times I was totally mad at them because of their mistakes, but it’s like any other relationship. It has ups and downs and by the end of the day we respectively dealt with each other.

After they become too old and have to retire, I decided to give them a respectful retirement. I believe he best way to do that is participating in #eCycleDubai initiative by @dubaiinternetcity @averda @uber_uae @dubaiinternetcity @dubaisciencepark .  Now, I’ll be saving the environment and giving the devices the retirement they deserve.

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I’m thrilled to be announcing that @fraser.Chris ’s family is supporting the Pharaohs in the world cup. 👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼

I’m thrilled to be announcing that @fraser.Chris ’s family is supporting the Pharaohs in the world cup. 👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼

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‪Since ⁦‪@adidas‬⁩ #Dubai doesn’t have the ⁦‪@Pharaohs‬⁩ shirt anymore, I made my own shirt to support ⁦‪#Egy‬⁩ in the ⁦‪#WorldCupRussia‬⁩ 😅‬ ‪⁦‪#WeAreThePharaohs‬⁩ ⁧‫#أحنا_الفراعنة‬⁩ ⁧‫#شجع_مصر‬⁩‬

‪Since ⁦‪@adidas‬⁩ #Dubai doesn’t have the ⁦‪@Pharaohs‬⁩ shirt anymore, I made my own shirt to support ⁦‪#Egy‬⁩ in the ⁦‪#WorldCupRussia‬⁩ 😅‬
‪⁦‪#WeAreThePharaohs‬⁩ ⁧‫#أحنا_الفراعنة‬⁩ ⁧‫#شجع_مصر‬⁩‬

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According to @WHO Every 40 seconds, someone, somewhere in the world, dies by suicide. ‎ Depression is not a joke. Don’t underestimate it or make fun of it. ‎It’s serious. Listen to the people you love. Build a support and trust circle for them. ‎ If you ever felt like you want a stranger to listen to you without judgment. Please CONTACT ME. I’m always here for you ‎⁦‪ #LetsTalk‬⁩ ‎⁧‫#يلا_نتكلم‬⁩ #WHO #Depression

According to @WHO Every 40 seconds, someone, somewhere in the world, dies by suicide. ‎

Depression is not a joke. 
Don’t underestimate it or make fun of it. ‎It’s serious. Listen to the people you love. Build a support and trust circle for them. ‎

If you ever felt like you want a stranger to listen to you without judgment. Please CONTACT ME. I’m always here for you ‎⁦‪ #LetsTalk‬⁩ ‎⁧‫#يلا_نتكلم‬⁩
#WHO #Depression

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اللمة الحلوة ❤️❤️❤️ والصدفة اكتشفت أن كل أصحابي مصريين وفلسطينيين وأردنيَين وعراقي واحد اعترف أن الأكل المصري ملوش زي (بكذب في الجزء الأخير ده) العراقيين بيحبوا أكلهم أكتر من أي حاجة تانية 😄 شكرًا أنكم جيتم :))

اللمة الحلوة ❤️❤️❤️ والصدفة اكتشفت أن كل أصحابي مصريين وفلسطينيين وأردنيَين وعراقي واحد اعترف أن الأكل المصري ملوش زي (بكذب في الجزء الأخير ده) العراقيين بيحبوا أكلهم أكتر من أي حاجة تانية 😄

شكرًا أنكم جيتم :))

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الوداع يا صديقي العزيز

من ٤ سنين، مسكت في إيدي لأول مرة ١٥٠٠٠ جنيه على بعض، كان بالنسبة لي مبلغ كبير أني احصل عليه كده مرة واحدة من شغل أنا عملته. خاصة أن لمدة ٤ سنين تقريبا كنت باخد مرتب ٨٠٠ جنيه تقريبا في بداية شغلي لغاية لما بقيت غني أوي وباخد مرتب ٣٠٠٠ جنية 😀

طبعا لما أمسك ١٥٠٠٠ في ايدي، كانوا ساعنها ١٨٠٠ دولار تقريبا، كان يحقق كل أحلامي وهي أني اشتري Macbook pro مستعمل.

حقق كل أحلامي فعلا لأن ساعتها كنت عامل مشروع صحفي وبيمول نفسه بإنتاج الفيديو لشركات بره مصر عشان استفيد من فرق العملة واللابتوب وقتها حققلي قفزة ملهاش زي في الوقت اللي بضيعه في ال rendering.

المهم انهارده ببيع اللابتوب ده للأسف، ولأول مرة أحاول أكون عملي واتغلب على ارتباطي العاطفي بيه وابيعه بدل ما هو قاعد لوحده في البيت. عزائي الوحيد أنه هيلاقي حد يونسه بدل القعدة لوحده.

الصورة دي لينا مع بعض في ليفت بانك، الزمالك ٢٠١٥.

الوداع يا صاحبي. الوداع يا حبيبي. الوداع يا جدع ياللي وقفت معايا كتير وسندتني وقت ما الHP ابو ويندوز كان مطلع عيني وممرمطني.

من ٤ سنين، مسكت في إيدي لأول مرة ١٥٠٠٠ جنيه على بعض، كان بالنسبة لي مبلغ كبير أني احصل عليه كده مرة واحدة من شغل أنا عملته. خاصة أن لمدة ٤ سنين تقريبا كنت باخد مرتب ٨٠٠ جنيه تقريبا في بداية شغلي لغاية لما بقيت غني أوي وباخد مرتب ٣٠٠٠ جنية :D طبعا لما أمسك ١٥٠٠٠ في ايدي، كانوا ساعنها ١٨٠٠ دولار تقريبا، كان يحقق كل أحلامي وهي أني اشتري Macbook pro مستعمل. حقق كل أحلامي فعلا لأن ساعتها كنت عامل مشروع صحفي وبيمول نفسه بإنتاج الفيديو لشركات بره مصر عشان استفيد من فرق العملة واللابتوب وقتها حققلي قفزة ملهاش زي في الوقت اللي بضيعه في ال rendering. المهم انهارده ببيع اللابتوب ده للأسف، ولأول مرة أحاول أكون عملي واتغلب على ارتباطي العاطفي بيه وابيعه بدل ما هو قاعد لوحده في البيت. عزائي الوحيد أنه هيلاقي حد يونسه بدل القعدة لوحده. الصورة دي لينا مع بعض في ليفت بانك، الزمالك ٢٠١٥. الوداع يا صاحبي. الوداع يا حبيبي. الوداع يا جدع ياللي وقفت معايا كتير وسندتني وقت ما الHP ابو ويندوز كان مطلع عيني وممرمطني.

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Storytelling has various applications, one of them is campaigning. Here is a sample of the content we produced for our client @moccaeuae featuring the Oscar-winning Robert De Niro To know more about the storytelling practice in @apcoworldwide ; read this article. (Link in bio) https://goo.gl/vx7RwJ #itAffectsYou

Storytelling has various applications, one of them is campaigning. Here is a sample of the content we produced for our client @moccaeuae featuring the Oscar-winning Robert De Niro

To know more about the storytelling practice in @apcoworldwide ; read this article. (Link in bio)
https://goo.gl/vx7RwJ

#itAffectsYou

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It’s not an easy mission to work with someone like #RobertDiNiro! In this article (LINK IN BIO), I’m telling the story of my work experience at @apcoworldwide and one of my favorite campaigns for @MoCCaEUAE which featured the super star Robert Di Niro. #ItAffectsYou

It’s not an easy mission to work with someone like #RobertDiNiro!

In this article (LINK IN BIO), I’m telling the story of my work experience at @apcoworldwide and one of my favorite campaigns for @MoCCaEUAE which featured the super star Robert Di Niro.

#ItAffectsYou

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I took this picture almost 6 years ago of this beautiful palestine girl from Fadel island village in #Egypt. The village is a temporary home for more than 3000 Palestinian #refugees since 1948. They lost their homes and left everything be…

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I took this picture almost 6 years ago of this beautiful palestine girl from Fadel island village in #Egypt.

The village is a temporary home for more than 3000 Palestinian #refugees since 1948. They lost their homes and left everything behind and ran away to save their lives.

The elders of the group have one dream to return to their homes.

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Why Twitter is the best platform for Digital Marketing?

On a platform like Twitter, which is entirely open almost without any kind of privacy restrictions, you can use to marketing your brand to your targeted audience directly with the ability to instantly measure the impact of your campaign.
Most of the people think that twitter’s main element is the Tweet or the Hashtag…
But, What about this?
The primary element in Twitter is the conversation itself. It’s two-way direction, and the reply can fly independently
Twitter conversation makes the public contributors instead of staying away in the dark as listeners.
Everyone speaks out loudly. Maybe replies gain all the attention instead of the main tweet itself.
The main difference between Twitter and other platforms, On Twitter, you can speak loudly about any topic, but on Facebook, Instagram, and other platforms, you only can write a comment with a smaller text than the main post.
Twitter where is the equality. Everyone is the same; everyone can express himself in 140 characters.
The combination of content and direct conversation around it makes Twitter the best social media platform for marketing Where you can use all the marketing techniques in one place. Like a word of mouth method when you use influencers, and B2B when you target another business and B2C when you target the consumers directly.
Tips for managing a great conversation about your brand on Twitter:
1- Respect your followers and keep in mind the user experience is always a challenge.
2- Know precisely your targeted audience and your current audience.
3- Think of the idea of the content, the reason behind posting it and the benefits you will gain before writing the content. Also, quality before quantity. spending a month thinking of a tweet is better than posting 100 ordinary tweets per day.
4- analyze your followers and try posting at different times until you know the best timing for tweeting.
5- engaging with your followers will help you to build a loyal community for your brand.
6- Instead of posting 10 independent tweets, write them in the thread. Use threads to revive your tweets and the conversation around it. Don’t let the conversation die.
7- How the users will react to this tweet? think about the sharable content from a user perspective
Twitter: @KareemFarid